Sales Development Associate Intern for GC - Management

The Programme

Meet your team:

The Human Capital Management (HCM) Mid-Market (MM) segment represents SAP’s fastest growth opportunity, particularly in Cloud. To accelerate market share in MM, the purpose of the Sales Development Associate (SDA) Team is to find new customers, profile the entire company, find news and potential challenges to address them and ultimately support Sales to turn them into SAP Customers.  

We do this by leveraging innovative, digital, sales tools to give our customers a great first experience with SAP.

We are a friendly, diverse, dynamic, and innovative team that works in Greater China Digital Hub in Chengdu in a multicultural environment. We have multiple nationalities working in SAP Digital Hub organization around the world.  

So not only will you have an opportunity to gain highly valuable experience within a global IT Company, but you will also have access to a strong career development framework worldwide.  

Finally, not only will you gain meaningful customer-focused work experience you will also have the chance to develop your understanding of other cultures.

Our Digital Hub Team Culture is driven and guided by our clear values, everything with Collaboration, Trust, Innovation, going the Extra mile, and always having a Growth-mindset.

So, as a Call-To-Action, we expect you, with our support, to make your own success at SAP by owning your experience with us.  

A career at SAP can open many doors for you.

If you’re searching for a company that’s dedicated to your ideas and individual growth, recognizes you for your unique contributions, fills you with a strong sense of purpose, and provides a fun, flexible and inclusive work environment – apply now. 

What You Will Do

Your mission as an SDA (Sales Development Associate) is to help your SDE (Sales Development Executive) and Sales Teams to engage with customers at the right time, with the right key decision maker you have profiled and the right personalized content.

Your actions will enable the Sales Team to have an insightful next meeting with their customers and you will contribute to SAP’s revenue growth in our MM (Mid-Market) business segment. 

In this role, you will impact this important part of SAP’s work by learning:

• How to engage with customer decision makers at C Level.
• Effective objection handling.
• Best practices in digital prospecting.
• SAP World Class Solution. 

And you’ll do this by:

• Having plenty of customer-facing time along with your SDEs and Account Executives.
• Planning digital engagement strategies and action plans in alignment with the SDA and Sales teams.
• Adopting and deploying the latest marketing and sales tools.
• Leveraging, nurturing, and accelerating Marketing digital signals to qualify accounts, identify prospects with the highest propensity to buy.
• Making sure decision-makers, in targeted companies, have all relevant details and messages to drive the decision process.
• Being at SAP’s cutting edge for driving digital transformation and innovation.
• Looking for additional opportunities to further enhance prospect contact such as digital activities and events.
• Active profiling of accounts following news, IPO, merge/acquisition, to isolate the best contact to target.
• Being proactively involved in your own succession planning by acting as a SDA Trainee Program Advocate, such as promotion via social media, university, job boards, etc. 

Required Skills and Abilities

We're looking for someone who takes the initiative, perseveres, and stays curious. You like to work on meaningful innovative projects and are energized by lifelong learning.

• You will ideally be in the last stages of your education and ready for your first career step, so you could be Bachelor or Master student who will graduate in 2025 Mar/Jun.
• Your study field should have a commercial focus such as Business Administration, Management, Sales and Marketing, and IT/Digital Transformation.
• You are ready to commit to a full-time placement for 6 months.
• You possess a strong knowledge of Microsoft Office suite, especially Excel and PowerPoint. 
• You pay attention to details as well as the ability to deliver highly qualitive work and results.
• You are strongly driven, proactive with a problem-solver and adaptable mindset.
• You work well within a diverse team as well as being able to work independently.
• You have a capacity to listen actively to understand assignments, identify priorities to be able to deliver expected results.
• You have the objective to develop your career as Sales and Leader in the next 5 to 10 years.
• You will be fluent in Mandarin with a high level of Business English. 

The Perks:

• The placement is paid.
• Ability to grow within the company after your studies (our objective is to get 80% of our teams built from former trainees).
• Dedicated Managers (Operational SDE Manager and Trainee Program Manager).
• Be part of a worldwide SDA Community.
• Specific onboarding and learning framework.
• Get familiar with key digital marketing and sales tools.
• Experience in working at a big international company.

Bring out your best:

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management.  

As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves.

At SAP, you can bring out your best. 

About Us:

SAP started in 1972 as a team of five colleagues with a desire to do something new. Together, they changed enterprise software and reinvented how business was done.  

Today, as a market leader in enterprise application software, we remain true to our roots. That’s why we engineer solutions to fuel innovation, foster equality and spread opportunity for our employees and customers across borders and cultures.

SAP values the entrepreneurial spirit, fostering creativity and building lasting relationships with our employees.