L’ Atelier APAC - Regional Media Executive - Information Systems

The Programme

L’Atelier Asia is looking for a Regional Media Executive.

This role is responsible for developing and landing a strong media strategy for the LVMH portfolio’s most iconic Louis Vuitton and Christian Dior Couture.

Reporting of the role - This role reports to the Regional Associate Planning Director. 

3 best things about the job:

• At Mindshare we stand for Adaptive Marketing – we can credibly say this for several reasons: we were the first global media agency; we took a chance and launched in Asia as opposed to the UK or US; and we were the first start-up WPP ever invested in. We have challenger in our DNA.
• Client: In this role, you will be working on one of the most exciting categories of industry.
• Integration: This is a hybrid online and offline role, plus working on social. 

In this role, your goals will be:

In three months:

• Becoming familiar with all relevant media and finance systems, and the team processes.
• Providing superior administrative support to the team.
• Obtaining the basic knowledge and relevant skills of media planning and buying.
• Supporting daily routines with working partners (media vendors, finance etc.). 

In six months:

• Able to build knowledge of media landscape.
• Building an understanding of client’s product portfolio.
• Growing to work closely with working partners mentioned above on media campaign (campaign executions and daily routines).
• Start building an understanding of the Adaptive Marketing Framework and how it is applied to the team’s processes and output. 

In 12 months:

• Start developing a strong media POV and develop media recommendations.
• Building trusted relationships with media partners and clients.
• Start developing trusted and influential relationships with media owner. 

What your day job looks like at Mindshare:

• Support manager on key functions include but not limited to Media Planning, Buying and Trafficking, Reports preparation etc.
• Participate in monitoring and evaluation of the effectiveness of different media channels.
• Manage and use various research, advertising, tracking and trafficking tools given on various post-campaign reports. 

Required Skills and Abilities

What you’ll bring:

• Full execution supports the team.
• New and fresh ideas on enhancing the jobs / processes. 

Minimum qualifications:

• Degree in any discipline, major in Marketing information management, business, mathematics would have an advantage.
• Able to manage multi-task and have good interpersonal skills.
• Good at numbers and have attention to details.
• Able to work independently but also a good team player.
• Passionate to pursue career in media industry.
• Must be fluent in written and spoken English and Chinese.
• Fresh Graduate will be considered. 

About Us:

Mindshare is a media services company that accelerates Good Growth for its clients in the age of transformation.  

Good Growth is business growth that is enduring and sustainable whilst also helping to shape society and the world for the better. We accelerate Good Growth for our clients by using Precisely Human Intelligence that combines data science and behavioral science to understand consumers and their motivations better and we act on that intelligence through the intentional use of media, connecting brands with consumers around their shared values.  

We were the first purpose-built company created by WPP and today our 10,000 people operate in 116 offices in 86 countries, helping to drive Good Growth for our clients, our people, industry and the world.