Intern - Strategic Marketing, Dispersions & Resins

The Programme 

At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. Our portfolio is organized into six segments - Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care and Agricultural Solutions. BASF’s Asia Pacific regional headquarters is located in Hong Kong and had 390 employees by the end of 2020.

Dispersions & Resins Asia Pacific (A-EDA) play an important role in our everyday lives. They are invisible high-performance components in many products. Dispersions Asia Pacific give essential properties to paints, paper, adhesives, fibers and construction materials.

Objectives of the Position:

Reporting to the Head of Regional Industry Business Management, Asia Pacific, you will work closely with business & functional leaders and serve as a consultant to the business, spearheading strategic business or operational projects for our multiple hundred million Euros business.

Based on your background, capabilities, and aspirations, we will match you with a project and let you take the topic forward independently. All the projects are designed for you to experience the day-to-day of a chemical business run and prepare you for a future career with BASF. 

What You Will Do 

• Develop a product launch roadmap for the business in close collaboration with Regional Marketing & R&D teams.
• Manage a B2B product launch in the Asia Pacific region with a primary focus on Promotion in the Marketing Mix.
• Develop suitable cost benchmarks for production assets to understand competitive market positioning.
• Devise learning curriculum to train and upskill the technical capability of our customer facing colleagues.
• Explore business opportunities of untapped new market segments in the region and plan market development activities. 

Required Skills and Abilities 

• Students of Bachelor’s/ Master’s Degree in Chemical Engineering, Science, or other related disciplines.
• Commitment to a 6-month full time internship from November 2021 onwards.
• Keen interest in applying chemical knowledge to your everyday lives, and exploring how does chemical business run in Asia Pacific.
• Previous project, coursework and internship experience in application & formulation laboratory will be a plus.
• Excellent proficiency in oral and written English. Proficiency in Mandarin / Chinese languages will be a plus.
• Proficient in MS Office applications (Word, Excel, PowerPoint, MS Stream, MS Form).
• Comfortable and confident with working in an intercultural environment.