THE FACEBOOK EFFECT

Posted by Nikki Barnard

Facebook has become a powerful tool in the Hong Kong and Singapore graduate recruitment market and our Facebook pages are no exception

According to Statista, the number of Hong Kong Facebook users is expected to reach 3.7 million in 2019, compared to the 3.4 million in 2016. There are only 7.3 million people in Hong Kong, which equates to around 48% of the current population using Facebook. Similar numbers are shown for Singapore with 2.9 million users on Facebook in 2016, which is around 52% of the 5.6 million population.

With numbers like that, it goes without saying that Facebook is a powerful social media tool able to reach a significant number of people, specifically for us, students and employers.

Knowing the influence that Facebook has, we launched our Hong Kong and Singapore Facebook pages three years ago and have since then had an extremely positive response. For both the pages, the information loaded has far reaching effects with an impressive 30,000+ followers on our Hong Kong page and 16,000+ following the GradConnection Singapore page.

With valuable posts available such as graduate and internship programs, recruitment talks and the like, the GradConnection Hong Kong and Singapore pages are there to equip and inform, particularly students, on the news and happenings from our partnered employers. With an average of 2,000-4,000 views per post on both the Hong Kong and Singapore pages, the content loaded hosts and impressive audience.

Always on the lookout for the most effective methods of communication, GradConnection’s Hong Kong and Singapore Facebook pages have grown to become a respected and significant cog in the graduate recruitment process, valued by both students and employers.

If you would like to get in touch contact Tony Ye, GradConnection Director, ([email protected]) or click here for more information.


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