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Our Value

DBS


DBS

Our Values

Our PRIDE! values shape the way we do business and work with each other: Purpose-driven, Relationship-led, Innovative, Decisive, Everything Fun! While modern technology has helped to transform the banking sector, we are ultimately still a people-driven business. As we continue to expand, our goal is to embed a set of firm values into the organisation so that we can develop a distinctive DBS performance culture with PRIDE!.

Purpose-driven

We Create Impact Beyond Banking
At DBS, we believe the impact we create goes beyond banking… because what we do touches real people, real businesses and real lives. We are committed to drive amazing solutions and experiences for our customers, to make banking joyful and create a more sustainable bank.

Relationship-led

We Collaborate to Win for DBS
At DBS, we build long-lasting relationships and strong teams. We collaborate widely by working together to find better solutions. We build trust by being dependable and objective in how we deal with people.

Innovative

We Embrace Change to Add Value
We embrace change and we are not afraid to do things differently. We are encouraged to challenge the status quo and find innovative ways to serve our customers well and create delightful experiences.

Decisive

We are Decisive and hold ourselves Accountable
People thrive here as they are given the freedom to decide, take ownership and make things happen. We make decisions based on data.

E!

We are Everything Fun!
We recognise and celebrate the contribution and success of others. We are open-minded, empathetic and respectful of others. In doing so, we create a joyful work culture where people are energised about being part of a great team and can have fun together.

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